Monthly Archives: March 2007

Claritas PRIZM Marketing Segments (What Are Computers For? #X-7)

Claritas PRIZM image

Long gone from the servers, company itself swallowed several times, preserved for later analysis (see the discussion on pages 131-142 of The Cultural Logic of Computation). This is only the marketing literature for a program that was far more detailed and targeted than even this may appear; it demonstrates fairly clearly how racial and economic […]

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