Tag Archives: predictive analytics

Social Media as Political Control: The Facebook Study, Acxiom, & NSA

NSA Facebook

Although it didn’t break the major media until last week, around June 2 researchers led by Adam Kramer of Facebook published a study in the Proceedings of the National Academy of Sciences (PNAS) entitled “Experimental Evidence of Massive-Scale Emotional Contagion Through Social Networks.” The publication has triggered an flood of complaints and concerns: is Facebook […]

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IBM, Now Serving Precrime (We Are Building Big Brother #2)

From Jeffrey Warren via nettime-l CHICAGO–(BUSINESS WIRE)–SPSS, an IBM (NYSE: IBM) Company, today announced that the Florida State Department of Juvenile Justice selected IBM predictive analytics software to reduce recidivism by determining which juveniles are likely to reoffend. Identified at-risk youth can then be placed in programs specific to the best course of treatment to […]

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Claritas PRIZM Marketing Segments (What Are Computers For? #X-7)

Claritas PRIZM image

Long gone from the servers, company itself swallowed several times, preserved for later analysis (see the discussion on pages 131-142 of The Cultural Logic of Computation). This is only the marketing literature for a program that was far more detailed and targeted than even this may appear; it demonstrates fairly clearly how racial and economic […]

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